Our latest campaign is a collaboration with Photographer Frederick Horn, and Film Maker Jude Jansen. Shot on location in North Cornwall, we focussed on contrasting textures, forms, and sounds - trying to capture a sense of stillness amongst the raw energy of nature.

The name Tenter references the traditional frame used to stretch and dry fabric. Held taught with hooks, the fabric dried naturally in the sun. This spawned the phrase ‘on tenterhooks’ - a state of nervous or excited anticipation. Our name reflects the tension in the creative process, and the things we have long admired - how mods mixed tailoring with functional military pieces, architects use utilitarian materials to make elegant buildings, or artists sample music from the past to create something new. 

"To be modern is not a fashion, it is a state. It is necessary to understand history, and he who understands history knows how to find continuity between that which was, that which is, and that which will be."

The Decorative Art of Today, Le Corbusier, 1925

Embrace Stillness

Watch the film directed by Jude Jansen in full with sound design here

See more of Frederick Horn's work and contact him here